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7 comments

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Nigel ·

Is there any way of saving this video? I thought it was brilliant.

Dave Nanian ·

There might be a way to do so at the You Tube site, Nigel...

Nigel ·

YouTube doesn't provide a way as far as I could tell. But fortunately Google Video now has a copy which you can download: <http://video.google.com/videoplay?docid=4313772690011721857&q=microsoft+ipod+packaging>;

It's one for the archives.

Paul Mitchell ·

Ironic that you just recently lamented the state of modern product packaging, eh Dave?

All that was missing from the MS iPod box was "giveitaway giveitaway giveitaway now" :)

Dave Nanian ·

Ah, the RHCPs probably were unwilling to license the song! ;-)

RIcky Romero ·

It turns out this was an internal video done by Microsoft to point out how ridiculous their marketing and packaging is.

A great exercise in self-criticism. Maybe this was an effort to make sure their packaging and web material don't continue to go down this path in the future.

Dave Nanian ·

Yep... we'll see if they actually pay attention to it internally. Given the current ad campaign (and branding inside vista as things like "Windows Mobile Device Center"), I'm not sure the arrow has hit the necessary vital organ.